Adobe MAX London was a whole universe of its own. We called our design approach digital MAXimalism, a world where everything is everywhere all at once. It’s part retro, part futuristic, with some psychedelic stuff, a bit of surrealism, and a lot a lot of gradients, textures, patterns, illustrations, 3D elements… you name it.
I worked with the Adobe team to create a visual system that could work great across different pieces of content and keep a consistent (but not repetitive) look through all the assets.
