didima | art director
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Cleaner wiener


Have you ever wondered what’s in a hot dog? Sure you have. 

Applegate's "cleaner weiner" offers a much healthier choice without steroids, growth hormones, antibiotics, and chemical preservatives. 

The first round of Applegate ads featured moms interviewing the cows that hot dog meat comes from. Continuing this campaign, we created some new cow characters and brought them to the grocery store.

I've stopped eating hot dogs since.


Awards: Gold EFFIE (2014) | AICP (2014)


Serious preservatives