NBC's Premier League coverage is brilliantly, authentically British. To get Americans into it, we created Speak Football--an online guide to UK football culture.
The site featured team profile videos, a glossary of Britishisms (with pronunciations), sing-along chants for each club, a tweet translator, and a terminology quiz that scored your fluency.
We also partnered with Uber to make a special Mini "Club Car" for each team. They'd take you to soccer pubs for free on opening day of the season. Inside each was a mini Speak Football quiz to win a trip abroad to see a match.
To further promote the Speak Football site, we created some TV ads, posters, and special football pub swag.
Awards: This was part of a campaign that won a Gold EFFIE for NBC Sports/Premier League (2015)